Bon Jovi eyes older, lucrative, classier audience

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online marketing

Note the YouTube channel chosen by Bon Jovi's marketers. Maybe they'll be unveiling some unexpected new material.

Online marketing via Google AdWords, Facebook or YouTube is an under-utilised option for many Australian nonprofits. We’ll talk more about this in weeks to come. Meanwhile though here’s one rule for new players: aim squarely at your key audiences unless you have as big a marketing budget as say… Bon Jovi. They which seems to be squarely aiming for some unlikely targets. Is this the best use of their dollar? We guess, that premium seating now comes with complimentary program and knee rug.

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