Direct mail is a universe unto itself. Still the backbone of most fundraising programs, it’s a mix of skills, science and gut instinct. The creative must meet the right segment of the right list at the right time. If not, there’s no pretending otherwise – dollars don’t lie. The Arts Centre in Melbourne outdid itself with this effort, personally addressed to our Mayor and self-professed patron of the arts Brett de Hoedt.
Cute kid, quaintly illustrated, personally targetted.
At 16 pages, there's quite the narrative arc.
Sadly Baz Luhrmann outbid Martin Scorsese for the film rights.