If you have a website you need to measure its performance. Duh.
Chances are you use Google Analytics, (left) which is free and effective though there is a delay in its results which can be frustrating if you want to know if the tweet you just sent out has lead to a spike in web traffic.
Anyhow now Google Analytics can also measure your social media stats as this article from the always helpful SocialMedia Examiner attests.
Mind you…just how many of us check our stats more than…quarterly? These are the sort of tough questions asked in Online Savvy 101.