Social Media Savvy 101 helped a lot of organisations move from using social media to exploiting it in 2012 including: Care Australia, Optometrist Association of Victoria, Save the Children, Diabetes Australia Victoria, Hepatitis Australia, Tasmanian Landcare, Eastern Region Libraries Corporation and more. The 90m webinar will take place again in the second half of 2013. Content:
Learn to battle Facebook’s EdgeRank system which determines who sees the content your post. (Almost nobody.) If you aren’t familiar with EdgeRank you simply cannot get the most out of Facebook. It is like editing a website with no understanding of search engine optimisation. The good news – it’s simple. Bad news – it’s hard to beat.
Learn how to analyse your Facebook statistics, the way you (hopefully) monitor your website.
Discover the content that is proven to work, creating more engagement with your friends.
Learn when to post – day, hours and time of hour.
Some rules of engagement for Facebook for organisations to adopt as part of their social media policy.
Finding the right tone.
Can a Facebook app win friends and build influence?
Twitter – the basics plus…
Discover ways to build a cult-like Twitter following.
The right content and tone.
Superior alternatives to tweeting via Twitter.com
Utilising hashtags to find new followers.
Creating smart Twitter rules of engagement.
Dealing with negative comments.
The content that is proven to be retweeted more often.
Lots of Q&A and open discussion. Notes and one month follow up advice.
Inspiring people to share your content via their social media networks.
Hootville reserves the right to define private / nonprofit, same / different organisations.
Trainer: An energetic trainer with a deep understanding of the nonprofit sector who sees technology as a means to an end – an end that makes you more powerful. He gets reviews like this, this and this.
Questions? Call Brett de Hoedt 03 9017 1062.