search engine optimisation training: seo savvy 101

Wednesday October 24, 2012. 10am to 11.30am.

seo training and advice

You've heard of Google but it tells us it's barely heard of you. Ouch.

The SEO Savvy 101 webinar will help your website meet friends and influence people as it rises to the top of the Google heap. Good news – nonprofit-related search terms are relatively uncompetitive – page one is there for the taking. Better news – our achievable, inexpensive, minimally-nerdy ways to improve your search engine results can be actioned immediately and cheaply, often freely.

This is aimed at anyone wanting more from their website – marketers, fundraisers, volunteer co-ordinators and CEOs – not techie types though they are welcome to attend.


  • keywords – investigating the right keywords and terms for your site;
  • using keywords as a copywriter;
  • using keywords in meta tags; description tags and title tags;
  • how social media dramatically improves your SEO;
  • naming your webpages for best search engine results;
  • links;
  • images;
  • using free Google’s Keyword Tool to your advantage;
  • copy length;
  • using Google Analytics to increase your SEO I.Q;
  • the content that boosts or kills your SEO.

Having invested in your website, you need to ensure it works hard. Better SEO is the best way to boost traffic to your site. The best way to do that is through Google.

media trainer

Brett. This is him.

Your trainer: Brett de Hoedt is the self-proclaimed mayor of Hootville Communications which has worked with 300+ nonprofits over 13 years. Hootville offers training in media, marketing and online communications. In the last six months Brett has delivered training to several dozen nonprofits including Australian Services Union Vic / Tas, MS Australia NSW / Vic / TAS, Taxpayers Australia, Victorian Legal Aid, Jean Hailes Foundation for Women, Evolve, UnitingCare Burnside, Surf Livesaving NSW, Cancer Council Victoria, City of Glen Eira. You get the drift – he trains a lot of nonprofits. Reviews here.

Fee: $220 inc GST per nonprofit* organisation. Gather as many folk from your organisation for the webinar, as you wish. How’s that for value? For profit organisations: $440 inc GST same terms apply. Group size limited so book soon.

Join your peers for a session that is built to give you practical, achieveable ways to improve your search engine results. Drag your techies along too.

Follow-up: participants can contact Hootville for telephone follow-up advice for four weeks after the session.

Instant replay: you’ll be able to replay the entire webinar whenever it suits you for four weeks.

About the webinar: We use webinars to maximise access, lower costs and minimise travel. Full details sent to participants before the big day. If your have speakers and a microphone on your computer you won’t need a phone. If you don’t have speakers and a microphone just join in on your phone.

Bookings: Email brett [at] hootville [dot] com with your billing details. Estimate the number of participants and the exact number of telephone dial-in locations.

*Hootville reserves the right to define private / nonprofit, same / different organisations.

Questions? Call Brett de Hoedt 03 9017 1062.

One Response to search engine optimisation training: seo savvy 101

  1. Rosemaree Cunningham says:

    Do you provide formal training in SEO strategy and management

Leave a Reply

Your email address will not be published.