Analytics Savvy 101

Google Analytics Savvy 101

Are you using this free tool to continually get more from your website? You really should, you know.

It’s about time your all-important online investment was given some adult supervision. Learn how to get the most from Google Analytics (GA) in our 90m webinar Google Analytics Savvy 101 to be held in the second half of 2013.

  • meet the GA dashboard;
  • de-jargonning and defining terms such as “bounce rates”;
  • benchmarking – what expectations are reasonable?
  • tracking the performance of your social media endeavours;
  • monitoring your website’s vital signs;
  • using GA to improve search engine results;
  • some clever reports to impress bosses;
  • how GA can help boost purchases and donations;
  • quarantining your colleagues’ activity from the stats;
  • finding your site’s cul de sacs and abandoned areas.

Presenters: Jay McCormack works with dozens of Australia’s blue-chip nonprofits including the Australian Institute of Management and the RSPCA through his consultancy Imponna. He lives and breathes technology but understands that technology is not an end unto itself. He has trained nonprofits in social media and website optimisation.

Jay has developed apps and successful online enterprises. He is an early adopter having Facebooked when it was still in black and white and tweeted in the early unlimited-character era. You get the drift – he knows a great deal about technology.

Comments from Jay’s presentations:
 “5 out of 5 @jaymcc”
 “Many thanks for an informative and worthwhile presentation”
 “Jay is a wonderful presenter, very knowledgeable and thorough”
 “Fabulous presentation. Jay’s presentation style is excellent.”
 “Jay is an asset to [company name withheld], his knowledge and professional manner is to be commended”
 “Jay is always entertaining and clear, gives great examples and speaks in multiple tones to keep you interested and attentive”
 ” Thanks again for the superb and enlightening presentation”
 “Very clear delivery of message, easy to understand and informative”
 “Excellent! Very relevant & interesting”

More about Jay and Imponna.

Brett de Hoedt is the self-proclaimed mayor of Hootville Communications which has worked with 300+ nonprofits over 13 years. Hootville offers training in media, marketing and online communications. In the last six months Brett has delivered training to several dozen nonprofits including Australian Services Union Vic / Tas, MS Australia NSW / Vic / TAS, Taxpayers Australia, Victorian Legal Aid, Jean Hailes Foundation for Women, Evolve, UnitingCare Burnside, Surf Livesaving NSW, Cancer Council Victoria, City of Glen Eira. You get the drift – he trains a lot of nonprofits. Reviews here.

2012 participants: Jean Hailes For Women, Berry Street, Australian Physiotherapy Association, Community Sector Banking, University of Melbourne, Cancer Council Victoria, InfoXchange, Landcare Tasmania, Diabetes Australia Vic, Alzheimer’s Australia Victoria and more.

Notes: Participants will be sent key points after the session.

About the webinar: We use webinars to maximise access, lower costs and minimise travel. Full details sent to participants before the big day.

Bookings: Email brett[at]hootville[dot]com with the names of participants and the number of locations from which you will be joining us. You will be rewarded for this with an invoice.

Questions: Call Brett 03 9017 1062.

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