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Straight to video: how to write a media release.

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Prepare for a dramatic expansion in the size of YouTube. Brett’s been in the studio (back of his house) lately. He’ll soon be delivering all manner of PR advice and marketing tips. The NBN will finally get a proper workout as we premiere 20+ full colour productions, several of which feature a canine companion in a non-speaking role.

Video #1 gives a quick look at the media release – headlines, length, quotes and other components. Short sweet, video advice.

 

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bad media releases gain media coverage

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Greg Baum is a prominent sports writer for The Age in Melbourne. He’s a columnist, more than a reporter so he has a longer leash than most. Greg filled his July 30 Final Word column with several hundred final words of scorn for the PR folk behind the launch of the new domestic 20/20 Big Bash cricket league.  They deserved it. Read his piece to gain an insight into how smarter journos see publicists. Here’s how to avoid creating similar responses.

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