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Good copy part one: Ambrose Bierce

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copywriting

Bierce brought irony, wisecrackery and smartarsery to popular media.

As a media-related company intent on world domination we’ve read The Chief with great  interest. It’s the exhaustive biography of the original media magnate William Randolph Hearst. As a newspaper publisher Hearst paid over and above the odds to gain the services of columnist and commentator Ambrose Bierce who was scathing in a way that seems out of step with his era (1842 – 1913).

Bierce was famous for his snark and his publication of The Devil’s Dictionary. Here’s a sample for all you language lovers out there.

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