PR, statistics and big fat lies

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We’ve banged on about this before. Too many lobby groups – private and nonprofit – overstate their cases with statistics that simply don’t hold up to scrutiny. Too much is never enough.

How many people have your disease du jour? How many people does each new diagnosis affect? How many people enjoy community theatre each week? How severely will a round of redundancies impact on the lcoal economy? Really? That many?

This interview with Richard Denniss from the Australia Institute exposes some bad examples of overstatting one’s case. Get it? Overstatting.   And no you can’t use that as your own material.

Getting caught out with a loose and convenient mistruth would make for a bad day indeed. Don’t say we didn’t warn you.

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