Have you met Number Woman?
The Australian Communications Consumer Action Network (ACCAN) is surely headed to an award for this bold, brassy, figure-hugging campaign.
Who’d have thunk campaigning over the cost of 1300 and 1800 numbers could be so fun? ACCAN, that’s who.
It’s reassuring to see non profits utilising marketing lesson #3. Get your audience’s attention.
Number Woman makes public appearances and yes she tweets. While an invisible plane may not be in the ACCAN budget she does have a catchcry: “Fair calls for all.” Kudos ACCAN!
Check out the campaign website now.