PR campaign takes Lycra option.

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Number Woman

Have you met Number Woman?

The Australian Communications Consumer Action Network (ACCAN) is surely headed to an award for this bold, brassy, figure-hugging campaign.

Who’d have thunk campaigning over the cost of 1300 and 1800 numbers could be so fun? ACCAN, that’s who.

It’s reassuring to see non profits utilising marketing lesson #3. Get your audience’s attention.  

Number Woman makes public appearances and yes she tweets. While an invisible plane may not be in the ACCAN budget she does have a catchcry: “Fair calls for all.” Kudos ACCAN!

Check out the campaign website now.

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