media training advice: avoid performances like this

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media training advice

Ok - gimme a minute. Which one is Libya again?

Republican nomination candidate Herman Cain has had a bad fortnight what with detailed sexual harassment allegations from multiple sources and whatnot. Libido management issues aside, his credibility as a candidate was not helped by this performance which you can view by scrolling down a tad from here. It’s actually quite awkward to watch. But not nearly as it would have been for Mr Cain. Our advice based on this? Communications Commandment #3 Know thy Message – both what you want to say and how you want to say it.

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