Marketing staple limited in US

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Thankfully we don’t get them here too often but in the US they are marketing de rigeur. We speak of Robo calls – automated, annoying, pre-recorded phone calls commonly from political candidates, charities and big financial brands. Election years create a tsunami of such calls.

Calls banned? How will I find work at my age?

Former Prime Minister John Howard attracted broad criticism for using the technique in 2004. The Austalian Youth Climate Coalition tried aiming the robots at the pollies in 2010.

Anyhow the US Federal Communications Commission has surprisingly limited the use of the technique. Why? Well how would you like to come home to find this message on your voicemail? Oi vay.


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