We don’t know this thankyou letter from Wikipedia was written in-house or via an agency but it’s a great example of good fundraising copywriting. We have the great Tom Ahern to thank for bringing it to our attention. (If you fundraise, read Tom.)
If only all copy were as passionate, personal, grateful and grand as this. Great Wiki copy.
Our only criticism is that it might, just might be 100 or so words too long. But who cares? It’s great copy.
Now I feel left out .. I gave and didn’t get one 🙁
Perhaps you needed to dig a little deeper to score the heartfelt thanks.