Australia’s free-for-nonprofit jobs-listing website Jobville.com.au is proving a hit with the community and nonprofit sector. In the seven days since its unofficial launch the free website gained 16 listings from leading Australian employers including: CARE Australia, Animals Australia, Melbourne CityMission, Asthma Foundation NSW and VERTO.
“Business is booming and I haven’t gained a cent,” says site founder Brett de Hoedt. “That’s the whole point – there’s now no need for nonprofits to spend on online recruitment.”
Will they embrace freedom?
Provocatively, de Hoedt, who will charge government and private sector advertisers from May 1, 2013, thinks that Jobville.com.au is a litmus test of nonprofit business culture.
“Jobville represents an opportunity to save millions but it will require very specific people to change their habits. These people are unlikely to be rewarded for saving money. Maybe there’s no incentive. The sector has a mantra – ‘we don’t have enough money’ but that doesn’t mean that they will act to save money. Maybe they won’t bother. I bloody well hope they do.”