North west metro region foster care recruiters are prepping as we speak, for a day of marketing training with Hootville Friday November 23. Foster care recruitment has long been an interest for Hootville which has worked on a couple of Foster Care Awareness Week campaigns and trained several foster care agencies.
Convincing someone to become a foster carer is no small thing – a true marketing challenge. Marketers need to overcome many negative perceptions – some of them based in truth others not. Different agencies do different things well. The workshop will concentrate on marketing broadly, media and online communications.