Small cuts yield big improvements.
Redundant and misused words can make a big difference to the clarity of your writing and the impression it makes on readers.
This simple, practical set of advice from Jennie Haskamp of The Daily Muse is superb and applies equally to writers and public speakers.
The words Jennie recommends deleting from your writing (and speaking) may not improve your standing with poor communicators but it won’t hurt.
These changes will however make a favourable impression on the 20% or so of readers who appreciate good writing.
Chop chop.
Geddit? Scramble. Eggs. Half dozen.
Book yourself a place at our rare public Copy Savvy workshop to become a great writer. New date – Tuesday November 10. Pick your level of follow-up coaching, grab an earlybird discount and prepare for a fun, intense day.