Don't wait for a bigger or better reason - communicate.
We were delighted to see Victorian nonprofit Youth Projects demonstrate a true propensity for communications last week.
Youth Projects recently appointed new CEO Rodney Mackintosh and took the opportunity to send a snappily designed postcard to its mailing list announcing the fact.
Why bother? Well in essence the postcard is a defacto “hello” from both Youth Projects and Rodney. It’s a reminder that Youth Projects exists and will no doubt jolt people into making contact about matters that have been on their mind for months, if not years.
Great to see an organisation on the front foot like this. Would your organisation do this? If so, how long would it take to move from idea to mailbox? If not; why not? Comments always welcome.