CFA marketing training sets participants aflame (with excitement)

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Brett delivered the first of two marketing workshops for Country Fire Authority volunteers in and around the Dandenong Ranges at the Boronia Fire Station last Sunday.

What better way to spend Sunday morning?

Volunteer recruitment was the #1 priority for the workshop which took in some Hootville standards including:

  • knowing (truly knowing) your audience;
  • social media – the promises and reality;
  • creating meaningful traditional media coverage that serves your purposes.

Did you know that the CFA is Australia’s biggest volunteer-based organisation? Nor did Brett but with his training delivered it’s undoubtedly about to get bigger. Brett was delivering the training on behalf of Our Community.

Could your volunteer recruiters use some marketing training?

Brett will deliver a similar workshop for a different bunch of community-minded CFA brigade members this Sunday September 30 in Ferntree Gully. He is hoping to score a quick ride on an appliance afterwards.

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