Republican nomination candidate Herman Cain has had a bad fortnight what with detailed sexual harassment allegations from multiple sources and whatnot. Libido management issues aside, his credibility as a candidate was not helped by this performance which you can view by scrolling down a tad from here. It’s actually quite awkward to watch. But not nearly as it would have been for Mr Cain. Our advice based on this? Communications Commandment #3 Know thy Message – both what you want to say and how you want to say it.
Much has been written about Peter Roebuck’s death and much made of his abilities as a writer. You don’t have to love the sound of leather-on-willow to appreciate the skills behind these samples.
If you didn’t switch off during the botched post-race horseback interview you may have seen Her Excellency the Govenor General’s speech at the Melbourne Cup.
We have watched these speeches grow in both length and verve in recent years. In short, we give top marks to Quentin Bryce for attempting to inject some poetry into a staid presentation.
She is as stylish in her speech as she is in her couture and she really took a chance talking about “gallons of rum, two up and our troops in Afghanistan.” It wasn’t a speech it was a bush ballad. See if we’re wrong.
It had the hallmarks of a new speechwriter trying to make his or her mark with the boss.
However it was too long, too indulgent and plain inappropriate for a mass audience, with low fidelity speakers and high blood alcohol content. It was wasted on an inattentive audience in the midst of an anti-climax. It was also a speech that may have read smoothly enough to the author in private but was a true challenge to read aloud.
Lessons for speechmakers everywhere:
- keep it short as possible;
- consider if the audience is there to hear you or if you are a necessary evil;
- make sure that what flows well in your head can be read aloud equally smoothly.
It is harder and harder to assume common knowledge among large mainstream audiences. How many of the 100,000 revellers knew (or cared) about “expatriation for poaching” or the battle of Beersheba? To many in attendance, a Beersheba sounds alluringly like a drink. “Dumb bogans, the lot of them.” commented Squiggle. We concur.
Communications Commandment #2: Know they audience. Communications Commandment #4: Know thy medium.
More media training in Sydney – this time with disability support service Ability Options.
Media trainers Hootville Communications has an interesting February approaching after its engagement today by Marriott Support Services in Melbourne. Brett de Hoedt will be training Marriott’s 15+ ambassadors. The ambassadors are all young adults with disabilities who speak publicly in various fora about making the transition from school to work / life / further study.
Brett will be holding two group sessions with the ambassadors a month apart during which he will put the speakers through their steps, looking for additional content and new stage techniques. Between the group sessions will be one-to-one sessions.
On top of the speaker training Brett will be producing 15 three-minute video profiles of the ambassadors aimed at securing more gigs in 2012. Brett is currently investigating legitimate ways to justify his onscreen presence in the 15 videos. We’ll keep you posted.
A client of our wants a personal recommendation on fundraising platforms. You know – the sites that allow passionate supporters to raise money from their networks via running marathons and the like such as Everyday Hero etc…
Our client is a small over-achiever of an organisation, run entirely by volunteers. They were recently taken aback by the steep commission taken by one leading site.
We also want them to use a site that makes it easy for fundraisers to raise more funds through social media and other cunning features. Of course we want a site that has runs on the board and is proven to work.
Please – no direct approaches from such services. We want the Citizens to speak. Email email@example.com
Please help Hootville declutter and attain peace by taking away this useless (to us) bunch of office equipment and furniture. Everything is free to a good home – preferably a small, poor community group. You’ll have to pick up the booty from Prahran, Melbourne.
We have four of these desktops (above) each measuring approximately 180cm x 60cms and ranging from good to very good condition. They sit unattached on the pair of bases. The bases each have a shelf which can be removed to accommodate a desktop computer tower. We only have two pairs of the bases but the desktops sit equally well on two-drawer filing cabinets. Get creative. How about stacks of unread annual reports?
This mobile magnetic whiteboard is actually rather good. It can accommodate pads of butchers paper from the two black screws you can see at the top of the contraption. It has arms that can extend either side to display extra information, sits on castors, has a little tray for markers and works in most languages.
Just to think – Squiggle first brainstormed the corporate governance structure for Dachshunds Without Leashes on this very whiteboard.
Here’s the deal – please email firstname.lastname@example.org through your request with your telephone number and a brief explanation of your group. We’ll gather the first half a dozen or so and give it to who we see as most worthy. Zero correspondence will be entered into. You’ll need to get them out of our site ASAP.