eMail marketing – eMarketing – holds tremendous potential for anyone wanting more bums on seats, dollars in coffers, campaigners in action. Much of that potential however is going to waste.
Whether you are getting started or sharpening your act, this workshop is for you.
That’s why we’re staging eMarketing Savvy workshops in Melbourne and Sydney in February and March 2015.
The workshops, delivered by Brett de Hoedt come with notes, an assessment of your eMarketing strategy, follow-up coaching and a 110% guarantee.
It will be high-energy, practical and fun. Yes, fun. These sessions are equally aimed at NFPs, government and small businesses.
If your boss thinks that sending out the occasional email demonstrates mastery of the medium consider:
- how many ways do you have to build your database? (six or more?)
- are you A/B testing? (regularly, one element at a time, then making changes)
- have you optimised your sign-up page? (don’t let them escape)
- have you created series of emails for subscribers? (to keep front of mind, for longer)
- what knockout confirmation emails do you currently send to new subscribers? (they are showing their love to you, is it being returned?)
- how do you try to reinvigorate lapsed subscribers? (if at all?)
- have you considered what expensive, slow, unaccountable print communications you can swap for fast, free, email?
- when was the last time an outside expert assessed your communications?
If you don’t have answers you need this workshop.
Learn more, book now, be smarter soon.
Pondering his answer. Hard.
We recently spied a nonprofit marketer’s query on Facebook and decided to turn it into the first Ask Brett in which Citizens are invited to ask Brett a marketing question which he’ll do his darndest to answer. Send your question to firstname.lastname@example.org
The perplexed marketer requested anonymity but her query ran a little bit like this:
I work for a [insert private sector website serving the nonprofit sector that sends 64% of you weekly emails] and we’ve seen a dramatic and sudden drop in email open rates. We’ve investigated technical issues but that’s not the problem. Any suggestions to boost open rates?
This will have them racing to their inboxes in anticipation!
So we created a whole free PDF eBook about it.
Download your copy of Open Up! now.
Open Up! has more than a dozen ways to ensure more precious double clicks, more often.
Now check out our eMarketing Savvy training workshops in 2015.
Don’t forget to share any results you gain via these tactics and email us your Ask Brett questions.
2015’s biggest and most practical day devoted to nonprofit and community sector board members is open for registration. Board Builder 2015 is set for February 23 in Melbourne. It’s the brainchild of the Institute of Community Directors which is the offspring of Our Community.
It is very difficult to resist a pun on the word “board” when writing this caption.
Brett will be speaking – he’s been a part of the event since year one. So too will be:
Greg Nance CEO, Surf Life Saving Australia
Jocelyn Bignold CEO, McAuley Community Services for Women
Trent Youl CEO, Fraudwatch International
Wendy Brooks leading philanthropy and fundraising consultant
Brett de Hoedt Mayor, Hootville Communications
Libby Klein and Catherine Brooks Principals, Moores, Not-for-Profit Lawyers
Kaye McCulloch Community Resource Education & Development Manager, 3Bridges Community
Patrick Moriarty and Natalie Bramble Institute of Community Directors Australia.
Lots of concurrent sessions covering director recruitment, securing funding, managing your CEO and workforce and I.T security. The event attracts directors from big and small organisations, from across the country and across the sectors. Come along.
The price for all this? Ridiculous. Especially if you swoop on the early bird pricing.
Details and registrations here.