As Australian media trainers we were so … impressed … by Ryutaro Nonomura’s impassioned press conference performance that we decided to make a 46 second video ad utilising the remarkable display. The basic premise: don’t leave media training until it is too late.
For those of you not following Japanese political meltdowns (perhaps due to family commitments, work pressures or indifference) suffice to say that the citizens represented by the MP were outraged that he’d spent $40,000 of public money on visits to the local spa. Clearly the criticism hurt. Enjoy.
It’s an extreme example but a good one – by the time you need media training, it’s too late. Many clients contact us for Speak Savvy 101 training and confess that they have been considering such media training for years.
In that time, media opportunities are going begging. Bad form. And then of course there’s always the chance that media will come knocking on your door with awkward questions. Message to CEOs and boards: stop waiting, get savvy.
Speak Savvy 101 is delivered across Australia by Brett de Hoedt who recently made an Australia-wide appearance from a small studio in Melbourne courtesy of ABC-TV’s Weekend Breakfast. Isn’t it smart to hire a media trainer who appears on the media?
Speak Savvy 101 is aimed at media spokespeople and anyone who presents or speaks to stakeholders. Lots of people hire him.If your media spokespeople need training contact Brett de Hoedt of Hootville right now. 0414 713 802.
If we’re good enough to talk media at Al Gore’s Climate Reality event Hootville might be good enough to train you. We’ve also trained the Australian Conservation Foundation, Climate Commission, Berry Street, Our Community, University of Melbourne departments, Bush Heritage Australia, BirdLife Australia, Inner South Community Health, Baw Baw Shire, Marriott Support Services, Environment Defender’s Office, National Family Violence Prevention Legal Service & more. Smart people, tough issues.
Hootville has media trained them all – CEOs, board members, senior management teams, young people, people with disabilities, homeless people, people with English as a second language. We can probably handle you.
People think we’re pretty damn good.
And if you’ve been mature enough to not watch that video yet – here’s your last chance. More on Speak Savvy 101 right here.