Want to start your own revolution with Twitter? Or maybe just feel that you’re doing more than sending 140 innocent characters into the wilderness never to return. You want your twitterings to catch on but how? Well some nerdy research type have been spending their time (and possibly tax payers’ money) to find out… Read More
Monthly Archives: February 2011
The dark art of SEO
Ever wondered how to get a first page search result on Google? Well the answer ain’t always steely determination and a dash of luck as this New York Times piece explains. It’s lengthy but worth the read if SEO at all interests you. Non profits are fortunate to generally have less SEO competition that our civilian pals in fast moving consumer goods or financial services. That said, a little effort from some of us may yield marked improvements…. Read More
Hey you – money grabbing professional! Read this.
We don’t always agree with Vern Hughes but Hootville is a bastion of free opinion thus we publish his recent Sydney Morning Herald opinion piece here. In short; Vern criticises the increasing professionalism and corporatisation of community groups and yearns for a return to kitchen table independence and volunteerism.
He writes: “Most organisations with a history of more than three decades are unrecognisable from the groups that formed in church halls and around kitchen tables in a previous era.”