Very direct mail

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Direct mail is a universe unto itself. Still the backbone of most fundraising programs, it’s a mix of skills, science and gut instinct. The creative must meet the right segment of the right list at the right time. If not, there’s no pretending otherwise - dollars don’t lie. The Arts Centre in Melbourne outdid itself with this effort, personally addressed to our Mayor and self-professed patron of the arts Brett de Hoedt.

Direct mail fundraising effort

Cute kid, quaintly illustrated, personally targetted.

 

Arts Centre fundraising

At 16 pages, there's quite the narrative arc.

 

arts centre

Sadly Baz Luhrmann outbid Martin Scorsese for the film rights.

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