Photographers can be a pain. First portfolios must be perused, selections made, a brief developed, meetings had, quotes delivered, work appraised etc etc. Too slow, too expensive and too uncertain.
Some lucky nonprofits have a regular snapper who clicks away pro bono or at a discount. That’s great but only if the work is good quality and delivered quickly. If you need images fast photobanks can be very handy.
iStockphoto.com is the best known and boasts the biggest collection of photos, illustrations, video and animations. Literally millions with over 10,000 new images monthly.
Istockphotos.com and the like provide images that are royalty free. This means you pay for them once and once only, with no ongoing annual royalities owed to the photographer. Simple.
Such sites offer a fast and certain way to get images you like. Yes, too many images are corny and corporate. (Why do we need so many images of multi-racial hotties in office attire staring intently at one laptop?) But there are ‘real’ images to be found too. However iStockphoto takes advantage of its market dominance. $40 an image is more than you need to pay.
We have recently been scouting for dozens of images for the soon-to-be-launched Inner South Community Health Service website and found Bigstockphoto.com The selection is smaller, though still huge but even cornier. (Why do we need so many images of women doing yoga on the beach?) There is however treasure among the trash. Brett spent four hours to find 12 possibilities and is insisting on them all being used. The test will be to see how well the bought images match the provided images featuring real clients and staff.
The value is remarkable. Try less than $5 a pop. Tip: purchasing your images after buying credits is cheaper than paying cash.
Or you could use Our Community’s photo bank. Real people. Real free.