Millions of thousand word alternatives to chose from.

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Photographers can be a pain. First portfolios must be perused, selections made, a brief developed, meetings had, quotes delivered, work appraised etc etc. Too slow, too expensive and too uncertain.

using images to boost google rankings

Hey kids: this is a what a non-telephonic camera looks like. It's heated with brown coal.

Some lucky nonprofits have a regular snapper who clicks away pro bono or at a discount. That’s great but only if the work is good quality and delivered quickly. If you need images fast photobanks can be very handy.

iStockphoto.com is the best known and boasts the biggest collection of photos, illustrations, video and animations. Literally millions with over 10,000 new images monthly.

Istockphotos.com and the like provide images that are royalty free. This means you pay for them once and once only, with no ongoing annual royalities owed to the photographer. Simple.

Such sites offer a fast and certain way to get images you like. Yes, too many images are corny and corporate. (Why do we need so many images of multi-racial hotties in office attire staring intently at one laptop?) But there are ‘real’ images to be found too. However iStockphoto takes advantage of its market dominance. $40 an image is more than you need to pay.

stockimages

You just know that these hotshots are off to yoga when the meeting ends.

We have recently been scouting for dozens of images for the soon-to-be-launched Inner South Community Health Service website and found Bigstockphoto.com The selection is smaller, though still huge but even cornier. (Why do we need so many images of women doing yoga on the beach?) There is however treasure among the trash. Brett spent four hours to find 12 possibilities and is insisting on them all being used. The test will be to see how well the bought images match the provided images featuring real clients and staff.

The value is remarkable. Try less than $5 a pop. Tip: purchasing your images after buying credits is cheaper than paying cash.

Or you could use Our Community’s photo bank. Real people. Real free.

3 Responses to Millions of thousand word alternatives to chose from.

  1. Jennifer says:

    Wow. I know being cheeky and irreverent is your thing but what a way to get EVERY photographer off-side, including the ones who provide in-kind and discounted services.
    There are many times when a professionally taken image can not be replaced by a stock image.

    Like all good suppliers, finding the right photographer who delivers a good product, within your timeline and budget is an investment and requires building a relationship.

    I’m a little disappointed in your choice to slag off a whole industry, when instead you could have promoted the stock images alongside some tips on how to find or write a good brief for a photographer or photographic sponsorship.

    Or, why not try calling your local university or TAFE photography course and get some recommendations for recent graduates who may be super-keen to build their portfolios and gain testimonials.

    I have no problem with using stock images but not at the expense of supporting a creative industry that can be a very supportive one when it’s respected and worked with effectively.

    • Brett says:

      Greetings Jennifer.

      Our priority isn’t photographers – it’s nonprofits and their comms people which often find photography expensive and problematic. That’s probably why the link was the most-clicked of today’s eNewsletter.

      Of course there are times when only a photographer will do. We know – we have hired a dozen or so over the years and worked with a dozen more. We like some very much. Try Fred Kroh. We will hire some again in the future. I trust they will accept our business despite the post.

      However too often we have seen photography slow down projects. Every nonprofit we’ve ever worked with obsesses over permissions – “Can we use the photos we already have?” “Is it ethical to show clients?” “Can we find someone to photograph for free?” Ad naseum. All of this threatens deadlines and blows budgets.

      Nonprofits I know haven’t the time or will to build relationships, hunt around for a keen graduate or spend time and budget on trial and error. Photographers are like any other service from PR to printing – they work in a free and demanding market. Clearly photography is an industry that is under threat from technology.

      Photo libraries allow anyone to get what you see at a fixed price, in an instant. That, for photographers and clients, is hard to beat.

      We don’t feel any need to be particularly gentle with photographers. PR consultants certainly cop endless stick. That said we’ve altered some wording in the post to better express our nuanced view on the matter. We don’t aim to offend. Just to provoke a bit of thought. Thanks for yourt thoughts.

  2. Jennifer says:

    And thanks for your prompt response and consideration.