Learn how to create a free or nearly free way to reach people today.
Gutenberg invented the printing press around 1439. The internet is more recent. No wonder so many websites, eNewsletters and social media efforts fail to capitalise on the possibilities of the internet. Many simply fail.
Online Savvy 101 aims to broaden horizons, answer questions, examine choices. It’s an extremely practical workshop based entirely on Hootville Communications’ experience – including the bad experiences. It is ideal for non-profit and community groups, industry associations, peak bodies, local government and small businesses. It’s an ideal way to speed up the learning curve for newcomers to the digital age of any age. The whole workshop comes from a marketing and communications orientation – not technical. Minimum jargon, maximum utility. So what’s covered?
Attitudes for better online communications:
- Creating sitemaps that organise and categories your information clearly, allowing intuitive navigation;
- Choosing functions and features to take payments, display publications, embed video, create capture subscribers;
Many to chose from. Which is best?
Sitemaps are the foundation of any good website.
- Improving search engine results (SEO);
- Building traffic and keep ‘em coming back for more;
Rank high or die.
- Designing a template that allows you to promote what you want to promote;
- Online copywriting dos and do nots;
- Analysing your statistics with Google Analytics;
- Design aesthetics.
This template allows different priorities at different times. Most don't.
- Social media: how do you start your very own Facebook and Twitter revolution?
- eNewsletters: why bother? building databases, choosing eNewsletter technology, comparing peer examples.
Put simply: eNewsletters work.
Facebook fails most organisations. We know why.
