As you know most of our media and communications training is delivered to order. Individual organisations, alliances, partnerships and peak bodies all book us. We are booked to train at conferences or similar gatherings. We are often engaged by local governments which then offer the training to local community groups en masse.
However, as in 2011 we will be offering a series of webinars in 2012. Our webinars are more niche and specific in nature and let anyone participate from anywhere without travel. Webinars – it’s the future and it’s now. So what’s ahead?
App Savvy 101: ever wondered if your organisation should have an app for smartphone or Facebook? What’s possible? How do you find a developer? How much will it cost? Is it worth the investment?
New Site Savvy 101: your next website is the biggest opportunity you have to dramatically improve your communications and marketing. Don’t waste your time, money and hope on another lame site. We’ll look at: creating a brief; choosing a developer, choosing your content management system, choosing the bells and whistles, creating a site that is more like an employee than an online brochure.
Social Media Savvy 101: Twitter and Facebook – how to ruthlessly exploit them, build cult-like followings, develop a practical policy, find the right tone and content. For newbies and up.
SEO Savvy 101: It is simply pointless having a website unless you take informed, persistent steps to gain the best possible results on search engines such as Google. Learn simple, achievable ways to get on the first page. Not for nerds – for communications peopleand their bosses.
eMarketing savvy 101: Email works. Learn how to make it work better than any other channel of communications – including social media. (Really!) Quickly send targetted communications to members, donors, volunteers or politicians at no cost. Better still – learn how to ensure that they get opened, read, passed along and acted upon. By the way – an eMarketing can save you tens of thousands of dollars a year.
Copy Savvy 101: we don’t waste time on spelling and grammar in this webinar. Instead we look at your audiences, lots of examples good and bad, define what makes good writing good and dissect headlines, quotes, captions, media releases, appeal letters and more.
Details on costs, times and more coming soon.