Thought you don’t want audiences to think #5

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Don’t make this girl cry.

Thought #5:

Where is this going?

It’s a boring truth but audiences like structure.


That’s one of the reasons why the Internet is littered with listicles – stories such as:

  •  “Six ways to get that raise.”
  • “Four ways to know that she’s in love with you.”
  • “The six bosses you’ll have throughout your career.”

You know the sort of thing.

Such structures enable the reader to get a grip on both topic and length before she even clicks. Your audiences are no different – they feel secure in the knowledge that you’re going to share with them Five secrets of staff engagement.

We are all for free-flowing presentations but they generally take greater skill to deliver and come with higher risk. Simple structures help audiences and may also help you develop your presentation.

Rather than a list you might opt for explaining to the audience that you’ll be answering four key questions:

  1. Why don’t my staff want to come into work?
  2. How do I turn this around in 12 months?
  3. What will this do for my customers?
  4. What will this do for my bottom line?

Once again, you get the idea.

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Bad thoughts and how to avoid them

Get the training you need to be a better presenter at our Presentation Savvy workshop Thursday December 7 2016 in Melbourne. Follow-up coaching and a money back guarantee included.

And download your free PDF eBook Thoughts you don’t want your audience to think.

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