Deborah Tabart of Save the Koala Foundation is the best thing to happen to koalas since eucalyptus. Tabart has been a media staple for a couple of decades and is the go-to spokesperson on all things koala.
Her performance on RN Breakfast Friday was exemplary which is why we’re using it as an example.
2.30m: Is this woman authentic? Comfortable? Across her brief? Passionate? Oh yeah. But tough! She gives credit to the Minister when it is due but wastes zero time pointing out flaws to keep the story alive and place more pressure on decision makers federally and in Queensland.
4.00m: “The Victorian government perpetuates this myth” Don’t hold back Deborah! Great stuff. Challenge your enemies likewise.
4.25m: A direct challenge to the Minister to go koala spotting together - this will be taken up by journalists looking for a story. Names specific locations – sure to hit home with listeners in those areas. Plugs her Facebook, quotes data and invites herself back on the show.
5.30m: shows how she is connected to the issue and her supporters.
6.05m: insults a committee on which she served. Then debunks some large sounding funding. Civilians (people outside nonprofits) get suckered by seemingly large amounts of money – break figures down as Deborah has.
7.10m: “It’s not going to save our koalas”. Now that’s a take home message for listeners.
Combative, tough, entertaining, passionate, Deborah positions herself as a leader. Kudos to you. You could do the same dear Citizen - couldn’t you?