Blog Archives

Exciting nonprofit website developments

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NBN or no NBN, the internet just got bigger courtesy of Hootville which has recently developed four websites for Australian nonprofits working in community health, age services, vocational educational training (VET) and family violence.

family violence website development

Serious issues don't oblige creators to be boring.

First up let’s meet which brings together the many agencies and institutions that support people experiencing family violence in Victoria’s Hume region. (Think Shepparton, Benalla, Mansfield.)

The website aims to provide a one-stop shop for professionals or community members in need of assistance – thus the services directory. We aimed for a look that wasn’t dour or depressing – thus the colours and degree of slick. We aimed for a site that could further synchronise the sector – thus the calendar of professional training and development. We did pretty well.

VET RTO website development

Try attracting young students with an old website.

Next we head into the competitive world of VET in which Inner Melbourne VET Cluster competes. It now competes with the aid of a gorgeous new website. Let us be frank – this site is HUGE and complex – lots of different programs requiring explanation, bookings, payments and – oh – there’s a site within the site – but that’s another story.

This is one nonprofit organisation website that dramatically reduces admin time to deal with take bookings and payments. It also goes much further to persuade students, teachers, referrers and employers that IMVC is the right VET provider option.

community health service website development

Striking images dominate the homepage

Finally we head to the cool, gritty, diverse north of Melbourne where Merri Community Health Service lives. This is another large site for a broad-based community health service that aims to be inviting, retailesque and informative. The Merri HR team is also benefitted from a far superior online job application system.  

This site utilises online videos which Hootville produced. The unscripted videos are far more than straight talking heads and are scattered appropriately across the site but also live together here. Could you do with some videos like this? Unlike these videos, yours need not utilise Brett’s acting skills. (Top video 1.45m in – cue Oscar buzz.)

age services website development

The sector needs to recruit and retain like never before.

And then there’s this website campaigning for better aged care funding for client Leading Age Services Australia (LASA). The URL was Brett’s idea – there are three million Australians aged 65yo and older. That’s why the boost to age services is so vital. We also created an election specific tool allowing participants to email their local MPs.

All these sites are built to last – the WordPress content management system (CMS) we use means that these sites could last a decade. WordPress is most likely to be able to ‘play’ with any and all new developments. WordPress is sophisticated enough to be simple to update. We always include training in basic website maintenance. We recommend hosts but take not a penny from them. Post-launch our clients can choose between us and thousands of other WordPress-literate developers.

A bad website costs you more than you can ever calculate: staff, clients, donors, members, partners and influence. If your nonprofit website isn’t up to scratch stop wasting time wondering about how to take the first step and talk to Brett: 03 9017 1062.

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Best nonprofit videos of 2012? Watch and opinionate.

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best nonprofit online videos

Before online videos we had ontelevision videos. And we were satisfied.

Mashable Social Good has declared these five videos the best from the world’s nonprofits in 2012. One is sooo well known (so forgotten) that people have underestimated its impact. One is local. We also think these disability videos are noteworthy.

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Disability nonprofit uses YouTube to promote its Ambassadors

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Marriott Support Services has been developing its band of School Ambassadors since 2009. These 15 young adults with a disability speak to school groups, parents and employers about making the transition from school to adulthood as a person with a disability.

The Ambassadors talk about moving from a protective home and school environment to TAFE, work, public transport and independent living – all of which can be made more complicated by disability. They speak of the value of work experience, dealing with bullies and the secrets to their success.

Hootville is working with the Ambassadors in two ways:

1. Conducting group and one-to-one Speak Savvy 101 workshops to refine, expand and develop their presentations. Then supplying on-call assistance for 18 months.

2. Developing, shooting and editing 15 brief video biographies of the Ambassadors which will be uploaded to a new YouTube channel in a bid to wrangle more speaking gigs.

The group is comprised 100% of character actors and is a joy to work with. We’ll tell you when the videos are online in early April.

youtube for nonprofits

Trust us; YouTube is going to be big. Bigger than Friendster.

Here’s some wise words on getting the most out of your YouTube channel.

Videos are a great way to promote your speakers, staff, programs, bequests and events. Incorporating video into your website is the single most effective way to dramatically boost your online impact. To discuss, call Brett 03 9017 1062.     


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