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The dark art of SEO

Ever wondered how to get a first page search result on Google? Well the answer ain’t always steely determination and a dash of luck as this New York Times piece explains. It’s lengthy but worth the read if SEO at all interests you. Non profits are fortunate to generally have less SEO competition that our civilian pals in fast moving consumer goods or financial services. That said, a little effort from some of us may yield marked improvements…. Read More

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