Savvy Spokesperson 101 gives media spokespeople, representatives and cause ambassadors the knowledge and skills to be more effective communicators. Delivered one-to-one or, preferably, in small groups, the training combines minimal theory with lots of practice. It uses chalk and talk, video of good and bad examples by well known spokespeople and lots of rehearsal. It is available across Australia.

We’ve Savvy Spoken across the country with clients including: Oxfam, Australian Conservation Foundation, Skybus, Seeing Eye Dogs Australia, St Vincent de Paul and the Australian Physiotherapists Association. Notes and phone follow up included.

AIMS: To create effective spokespeople - credible, informed, confident and persuasive - who can deliver the right messages and avoid the pitfalls. We believe that everyone has different styles and abilities but that everyone can improve with coaching and support. SS101 is about familiarising you with the media process and providing a chance to rehearse.

CLIENT PROFILE: Spokespeople, cause ambassadors, CEOs, company directors, chairs of committees - anyone likely to be interviewed by the media.

STRUCTURE: SS101 can be delivered one-to-one or in a small group of up to eight people in a four hour session. Session times and location to suit. Participants complete a brief survey prior to the course. We use the written word, video and radio analysis to show, model and learn.

CLASS CULTURE: Practical, interactive, dynamic and flexible in curriculum. We won't tell you what to wear or to smile more - we will spend time helping you develop strong responses to the questions and issues that matter to you.

VENUE: Your choice.

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WHAT THE MEDIA WANTS:
What it takes to get the media coverage you seek.

COMMUNICATIONS COMMANDMENTS: Five principles to guide all your communications.

KEY MESSAGES and SOUND BITES: selecting and delivering them.

PRE-INTERVIEW PREPARATION: Questions to ask, issues to resolve, conditions to apply beforehand to avoid poor performances and nasty surprises.

FAQs: Preparing strong answers for common questions.

FHPs: Frequently Held Perceptions. Understanding how the media and your constituents perceive you; how to take advantage of some perceptions and tackle others.

PRINT: The peculiarities of the medium. Analysing sample print stories, trial interviews.

RADIO: Radio interviews and talkback contributions. Analysing radio samples. The peculiarities of the medium. Trial radio interviews and talkback.

TELEVISION: The news grab, longer interviews. The peculiarities of the medium; analysing television samples; trial interviews.

Q2: Long term projects to gain better quantity and quality of media.

PUBLIC SPEAKING: Ideas to stand out from the crowd. Peculiarities of the medium.

DAMAGE CONTROL: How to minimise damage during tough times.

PRESS CONFERENCES: When to use them, how to handle them.

WHY BOTHER? Good interviews build organisations (and careers). Bad interviews have the opposite effect.

FEE: includes classes, notes and ongoing support post course. Fee varies depending on location, class structure and number of participants.