Brett thinks Malcolm Gladwell of Tipping Point et al is over-rated. Squiggle think Gladwell’s What the Dog Saw is “inspired”.
Regardless, the perennial New York Times best seller has penned a piece for The New Yorker on social media revolutions which is worth a read unless you’ve got work to do, in which case close this down immediately.
If you’re still reading this far you are looking actively for a distraction. You could do worse than 99 Problems But A Pitch Ain’t One which is for PR and comms folk like you. This goes double for consultants and freelancers. Warning: this site is very American and very corporate in its references.
This is oldish but a good PR blooper looking at true blue Aussie celebrities being paid to tweet. Cringeworthy, amateurish and possibly illegal. Courtesy of Mumbrella.
This is a MUST READ from Hubspot about your website and why people hate it.