#3 Get to the good bit
We recently watched this TED talk which we suspect is a career highlight of the
presenter Tasha Eurich. As per TED and TEDX talks everywhere, countless hours of preparation physical, mental and spiritual were invested in a very brief, high-pressure presentation.
Despite having just 15 minutes to speak– on perhaps the greatest platform she will ever get – Eurich wastes the first four minutes before offering anything of value.
That is too long for a 45 minute presentation let alone something as short as this. Inexcusable.
The first three minutes are vital. KPMG partner and high-profile demographer Bernard Salt does not waste a breath before launching into his presentation. He delivers knowledge, humour and an audience-specific reference within 60 seconds. The audience has barely settled in their seats before they have received some value. Bingo!
‘Value’ is a word you hear a lot today in relation to marketing, content marketing, public presentations.
The value you offer has to be clear to you and the audience. Stop with the overviews, the introductions and the thankyous. Forget any apologies for seeming a little stressed / tired /flustered.
Deliver some value. That might be in the form of a story, a fact, a contention, a gag, an audience participation exercise just don’t wait for the big finish.