Virtual Bridgewalk
Hootville devised the virtual bridgewalk idea for ANTaR Victoria to mark the 10th anniversary of the bridge walks for Indigenous reconciliation. By giving supporters the chance to again march for reconciliation (this time care of their keyboard) we created a fun, national campaign that bolstered spirits, pressured policy makers and built email databases. And it didn’t cost a lot of moolah neither.
Launch site: http://www.bridgewalk.org.au/