Brett was on his way to deliver Speak Savvy 101 to the campaigners at Australian Conservation Foundation when he heard this interview with child safety campaigner Katherine Plint of Hannah’s Foundation. If he could, Brett would have taken Katherine with him to the workshop as she is unusually good talent. She sounded so…normal. Normal but passionate – not strident, preachy or precious. Katherine has lots of other good habits too:
Offers multiple varying examples thus creating more liklihood of resonating with audiences which often don’t want to acknowledge that your advice is relevant to them;
“Sadly we see too many kids get through broken gates, broken locks, they stand on the gate, the gate will drop, broken fence panels where they push them, wooden fences deteriorating so the panels can be pushed through.”
Strong opinions and messages galore: “This is huge, it’s a massive decision.” “The laws have failed everybody in this case. “This story could be you.” “I’m still accused of the murder of my daughter and that’s just something that I have to live with every day.” “New South Wales had a horrific year last year for pool, backyard pool drownings.”
She’s down to earth – not someone who doesn’t ‘get’ how things really are:“I mean kids are clever.”
Identifies a specific audience / issue: “Look, at the moment we’re seeing a lot of breaches through rental properties.”
Guess who media is going to call for comment on child safety henceforth? Being good talent is the best publicist you could have. Kudos Katherine.