In our Marketing Savvy 101 workshops we explore the many and varied ways to prosecute your marketing plan. Sure we all realise that a website and perhaps social media is vital. Media coverage is obligatory for some and a bonus to others but awards and Halls of Fame are too rarely exploited.
Awards ceremonies needn’t necessitate a black tie gala. They needn’t even reward good behaviour. Why not take a leaf out of the The Razzies playbook which ‘celebrates’ the worst of cinema each year? We did when we suggested an awards ceremony for client Combined Pensioner and Superannuants Association. We celebrated the worst in government policy and corporate behaviour from the perspective of the low-income constituency that CPSA represents. Certificates were sent out to winners but more important were the media releases.
Likewise Halls of Fame give you a chance to gain media coverage through rewarding the prime movers of your sector. We were chuffed to score significant coverage on disability employment issues when our client ACE National (now Disability Employment Australia) instigated a Hall of Fame.
There is no building devoted to them but it is a Hall of Fame nevertheless. Devote a section of your website to yours. If you want a ceremony to announce the inductees (always have more than one) incorporate it into your conference dinner or AGM.
If the sandwhich industry, stockmen and shearers can do it, so can nonprofits. Don’t wait for your peak body to do it – you may be waiting a while. And no, we are not making up that image above – there really is an industry body for sandwhiches and they do have awards and a Hall of Fame. Bless ’em and all they stand for.
Oh we just became aware of this PR-driven drivel. Mind you if they need an emcee… Bottom line – start some awards, get some added media coverage, build some relationships.