Hootville Communications will help plan Baw Baw Shire Council’s walking and cycling promotion campaign. The health promotion work aims to get more Baw Baw locals living in the Victorian regional municipality ambulating without the help of motor vehicles.
Already there’s an app in the offing and a promise of an “anything that works” approach to the campaign. Can we make the towns of Warragul, Drouin, Trafalgar et al the most walk- and ride-friendly locations in regional Australia? Let’s see.
To get us there we can envisage surveys, awards, league tables pitting town against town, school against school, learn how to walk videos…this should be fun. Step one is a workshop with the reference committee which is made up of interested people from far and wide, inside Council and without.