Good talent makes journalists weep with joy. It also leads to lots of call backs and further media opportunities. Brett recently interviewed Dr Stan Rodski about his new colouring book Colourtation which is for corporate grown-ups. Dr Rodski is very good talent. Listen as we deconstruct him.
20,000 copies sold and counting…
0.38 He has his opening statement ready. Colourtation isn’t a book – it’s “a way to relax quickly and easily in our very hectic days.” He’s positioned this wad of paper with patterns as something we all want.
1.20: Dr Rodski has positioned his simple colouring book as a solution to aneurysm and dementia. Long bow? Who cares?
2.03: Dr Rodski positions his simple book as an easy, simple alternative to all those tricks we know that we ‘should’ do – meditation and relaxation. Anyone who has failed to chant their way to a peaceful mind will be pleased to hear this.
3.31: He plugs his practice but more importantly places himself in a story which demonstrates his authority.
4.00: Dr Rodski explains the science of it all so clearly and simply. Lots of examples. He does this immaculately at 6.25.
He’s relaxed and comfortable isn’t he? He takes charge but in a friendly way. Everything is easy, simple, certain, reasonable.