Nonprofits rarely spend enough energy on gaining better search engine results. Printing brochures and creating static displays at libraries are all very well but may not gain as many new donors, volunteers, members and participants as a page one Google ranking.
But how does one go about such an achievement aside from taking a SEO Savvy 101 webinar?
Well for a start, learn the options you have at your disposal. Then pick the best options, by which we mean the options that yield the best results for the least effort. This Marketing Sherpa graph is very telling and much appreciated.