We at Hootville are far from digital fundamentalists which is why we’ve recently invested in some magazine inserts to promote our training (see below). Have they worked effectively as a promotional option? Yeah, we think so. Infact they probably work better then the direct mail we’ve recently invested in which proved significantly more expensive, messy and resource-intensive.
Using iStockphotos for imagery saved us time, money and opened options. Using Sam at Evoco Design is always a smart move. He also designs for Our Community.
We like that we’ve struck upon a look and feel that can be consistent but adjusted as required. This saves time and concentrates the brain when conceiving up each new flyer.
It’s strange how constraints – in this case the use of silhouetted images, the need for a witty remark from a dachshund and limited copy space – actuually speeds up the creative process.
We think we’ll continue this series for a while yet. We would like them exhibited at the Guggenheim upon our death.