Brits have closer, more passionate relationships with their supermarkets than we in Oz. After all, some grocers have histories longer than our period of European settlement. No wonder Napoleon famously described Britain as “une nation de boutiquiers” – a nation of shopkeepers.
The recent horsemeat scandal has rocked faith in supermarkets and supply chains.
Roll in the crisis manegement experts.
One move from the classic crisis playbook is the full page newspaper advertisement / apology.
We don’t really like corporations but when they (or their agency) write well, we pay credit. This ain’t half bad – for a company that sold horsemeat. Would you be so conversational in a crisis? Hope so.