We’re Facebook cynics. Longer term Citizens know that we feel Facebook’s EdgeRank system is an immovable object separating you from you fans / friends. (In fact we wrote five posts about Facebook last year, each one a gem.) Hootville gets it greatest response from email, then Twitter. Facebook is cooler than shouting out the window and about equally as effective. Social media is a funny bugger to deal with.
Anyhoo Facebook is rolling out changes for its Pages format which is popular with many nonprofits and their corporate cousins. Have an ogle at these early adopting Facebook-lovin’ nonprofits.
It’s easy to argue that the new look is more appealing visually. It’s a lot more like a Welcome Tab (a special landing tab for your Facebook visitors as opposed to immediately seeing your Wall) which we’ve been recommending as the best way to improve your Facebook Page performance.
Our tough love advice? Tweet and invest in a website that is updated very regularly and encourages comments and interaction. Use email and Twitter to drive traffic to it. have you checked which channels drive traffic to your site? We have but we still use Facebook anyway. For now.
Do you get value from Facebook? Comments welcome.