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Comment on Nonprofit TV advertising: too clever? by Jek

Jek — Mon, 13 Feb 2012 10:09:23 +0000

I hate these ads. And it isn’t clear that they are sponsored CSA’s. The blitz advertising is causing a backlash. I have heard many comments that if they waste that much on ads then they don’t need the sponsorship. Not a good look for a NFP. .

Comment on More media coverage for you this year – no excuses by Mark Newstead

Mark Newstead — Mon, 13 Feb 2012 06:33:51 +0000

…and the time for PM on Local radio is 6PM Mon-Fri.

Comment on More media coverage for you this year – no excuses by Mark Newstead

Mark Newstead — Mon, 13 Feb 2012 06:30:41 +0000

Hi Brett,

Just a point of order on the RN update, especially the reduction of time for PM.

The full Hour (less 10 mins of News at the top of the clock) is still broadcast on ABC Local Radio, in every market in Australia. Summer Cricket coverage especially test cricket often supersedes PM’s broadcast on Local Radio, but otherwise the full length can be heard, and indeed is listened to by many more listeners who only tune to ABC Local radio, notwithstanding your exhortations to try RN!
Also, the show is podcast daily MON-FRI the full Monty (50 mins) accessible as an RSS feed here:- http://abc.net.au/pm/rss/pmrss.xml.
Great to hear you extolling the virtues of the medium I too adore, as I read your blog on Feb 13 World Radio Day.
Cheers

Mark at MediaMARK Australia “making sense of media”

Comment on Campaign-specific websites by Ann

Ann — Mon, 13 Feb 2012 00:28:18 +0000

While agreeing what you say Brett to a certain extent, I would also caution organisations on not setting up a ‘microsite’ for every single campaign that they create. If it’s a large complex organisation engaging in a lot of campaigns each year this can effectively mean a lot of websites needing ongoing management as well as maintenance. Brand dilution and brand competition needs to considered by the organisation.

LIkewise an exit strategy (what’s going to happen to the page after the ‘active’ campaign ceases) also needs considering from the outset.

Cheers

Ann
@annnolan

Comment on social media training: social media savvy 101 webinar by donna

donna — Sat, 07 Jan 2012 07:25:57 +0000

Desperately looking for social media training as early as possible in 2012. Either one on one or I can organise a group – but don’t just want an introduction – want to learn how to use youtube, facebook, foursquare, twitter effectively. Currently organising sustainability event with low social media knowledge. Look forward to hearing from you, Donna

Comment on social media training: social media savvy 101 webinar by Gabby Skelsey

Gabby Skelsey — Wed, 28 Dec 2011 03:33:29 +0000

I am interested in doing training with your organisation and would be grateful if you could email me training dates etc.
Many thanks.

Cheers
Gabby Skelsey

Comment on PR tip # 435 Select your case study well by Heather

Heather — Fri, 25 Nov 2011 00:55:00 +0000

As a disclaimer – I work in the social services sector (or the ‘welfare lobby’ if you prefer) in a PR and communications capacity but have also worked in other NFP environments also.

I have sourced many case studies (like Maria) in my time. This has usually been at the request of the media. In my experience it is less common that NFPs in this space will have a ‘packaged’ case study ready to go to ‘push out’ to a journo at any given time. This is due to the particular circumstances and vulnerabilities of these individuals and a understandable reluctance from case workers to offer up people lest they be ‘exploited’ or ‘misconstrued’. (This isn’t necessarily the case for NFPs outside of social services)

I also want to acknowledge that finding someone on short notice, who fits the brief all the while being sensitive to their vulnerabilities is a very difficult job! And then making sure they’re on message is a whole new challenge.

That said, Brett, I agree that the case study should have been more powerful – though I disagree that it is Maria’s personal circumstances that are the problem. Rather I think that her story wasn’t leveraged as well as it could have been, i.e. it didn’t emphasise the most relevant issue facing Maria – that having spent 15 years caring for someone has meant that she doesn’t necessarily have the skills to get back into the workforce, with age being another factor contributing to this. That combined with the ‘poverty level’ payment is challenging.

The issue isn’t so much that she is being ‘forced’ off the carer’s allowance as this story suggests (she is no longer a carer so this seems like a no-brainer) but that if there is an expectation to work she should be supported to do so.

In fact Maria would have fit the brief (most of what they discussed related to people over 45) but the case study wasn’t necessarily explored as it could have been.

Regards,
Heather

Comment on Marketing bridges to cross by Christine

Christine — Thu, 24 Nov 2011 19:24:39 +0000

Brett, Oh, I SO agree with what you say. Having worked in NGO and NFP sector but having come from a high flying corporate background, the NFP’s could do soooo much more with themselves if they just “got it”. Sounds a bit tawdry really, doesn’t it? But I meeean you really just cant survive it you don’t get your profile, PR and marketing right. Just ask me!
And I so love the way you write- its like well, this is how it is… ok. Makes you, or me really, sit up and listen.

Comment on eMarketing training: eNewsletter Savvy 101 by Bianca Drieberg

Bianca Drieberg — Wed, 23 Nov 2011 20:19:28 +0000

How/where is this delivered? I’m interested! Melbourne based

Comment on Marketing bridges to cross by Paul

Paul — Wed, 23 Nov 2011 02:37:09 +0000

Agree with all of the above. Good advice.