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Breaking: Public Speak Savvy 101 in Melbourne

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Looking for a media training workshop for your spokespeople? Hootville Communications has decided to host a public Speak Savvy 101 workshop in Melbourne – our first public workshop for at least five years and our second ever such session in Melbourne. It shall be held late June / July. Full details to come but here’s what we know:

  • small, strictly limited group of like-minded people;
  • pre-workshop preparation and homework;
  • unlimited 12-months of back-up coaching
  • rather very nice CBD venue;
  • 10-4pm;
  • lots of interaction and rehearsal;
  • lunch on us and please stick around for a drink afterwards;
  • video camera to ensure everyone is on their toes;
  • personal attention to your issues, organisation and audiences;
  • advice on media targets and story angles you are currently ignoring;
  • comprehensive notes;
  • lots of examples both good and bad.
media trainer Brett de Hoedt

"What do you mean some readers won't want to come? Turncoats!"

Trainer is of course former journalist, broadcaster and media trainer Brett de Hoedt (left) who trains Australian Conservation Foundation, Berry Street, Australian Climate Commission, Landcare, Youth Affairs Council Victoria, St Vincent Institute, City of Ballarat Multicultural Ambassadors, Aboriginal Family Violence Prevention Legal Service, LG Pro and dozens more each year to much acclaim.

The pace is challenging, the style informal and the curriculum practical:

WHAT THE MEDIA WANTS: what it takes to get the media profile you seek.

COMMUNICATIONS COMMANDMENTS: five principles to guide all your communications.

KEY MESSAGES and SOUND BITES: selecting and delivering them.

PRE-INTERVIEW PREPARATION: questions to ask, issues to resolve, conditions to apply beforehand to avoid poor performances and nasty surprises.

FAQs: Preparing strong answers for common questions and repeat issues.

PERCEPTIONS: understanding how the media and your audiences perceive you and your issues. Getting to know your audiences’ perceptions, anxieties, pre-conceptions and hot buttons.

PECULIARITIES of the various media channels: print, TV and radio. 

DAMAGE CONTROL: How to minimise damage during tough times.

TAKING CONTROL, ignoring questions to deliver what you really want to say. (We’ll also work on deciding what you really want to say and saying it in the most effective way.)

DEALING WITH JOURNALISTS from go to woe.

Express your interest with a quick call to Brett: 0414 713 802 or email us.

Some hot dates for you all you (marketing) lovers out there

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Our trainer-in-chief Brett de Hoedt has a few days to kill between upcoming interstate gigs. Idle hands are the devil’s playground so do everyone a favour and book Brett to deliver some of his glowingly-reviewed training in: copywriting, social media, website management, marketing, media relations, campaign planning, media interviews or presenting.

media and marketing training in brisbane

Brett is ready to fly. Ring-a-ding-ding.

You might just want to discuss a possibility with him face-to-face. Either way just call Brett on 0414 713 802. Booking Brett when he’s in the neighbourhood works out well for us, so we’ll make it especially good value for you. The main value of course is in the learning – fast, practical and rewarding.

Remember Brett is engaged by single organisations, groups that work together on an issue or project, groups gathered by peaks and professional bodies. Local governments, shires and volunteer resource centres often use Brett to deliver training to an assortment of community groups in one sitting.  He travels anywhere at anytime but these dates make particular sense right now:

Gold Coast: Friday June 6 from noon.

Brisbane: Thursday June 12.

Sydney: Tuesday September 2 and Wednesday September 3.

media training in adelaide

Wang Wang, Funi, meet Brett. Brett meet Wang Wang and Funi.

Adelaide: Thursday October 23. (Or maybe Brett could finally see the pandas!)

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