We recently spied a nonprofit marketer’s query on Facebook and decided to turn it into the first Ask Brett in which Citizens are invited to ask Brett a marketing question which he’ll do his darndest to answer. Send your question to firstname.lastname@example.org
The perplexed marketer requested anonymity but her query ran a little bit like this:
I work for a [insert private sector website serving the nonprofit sector that sends 64% of you weekly emails] and we’ve seen a dramatic and sudden drop in email open rates. We’ve investigated technical issues but that’s not the problem. Any suggestions to boost open rates?
So we created a whole free PDF eBook about it.
Open Up! has more than a dozen ways to ensure more precious double clicks, more often.
Now check out our eMarketing Savvy training workshops in 2015.
Don’t forget to share any results you gain via these tactics and email us your Ask Brett questions.