Looking for a media training workshop for your spokespeople? Hootville Communications has decided to host a public Speak Savvy 101 workshop in Melbourne – our first public workshop for at least five years and our second ever such session in Melbourne. It shall be held late June / July. Full details to come but here’s what we know:
- small, strictly limited group of like-minded people;
- pre-workshop preparation and homework;
- unlimited 12-months of back-up coaching
- rather very nice CBD venue;
- lots of interaction and rehearsal;
- lunch on us and please stick around for a drink afterwards;
- video camera to ensure everyone is on their toes;
- personal attention to your issues, organisation and audiences;
- advice on media targets and story angles you are currently ignoring;
- comprehensive notes;
- lots of examples both good and bad.
Trainer is of course former journalist, broadcaster and media trainer Brett de Hoedt (left) who trains Australian Conservation Foundation, Berry Street, Australian Climate Commission, Landcare, Youth Affairs Council Victoria, St Vincent Institute, City of Ballarat Multicultural Ambassadors, Aboriginal Family Violence Prevention Legal Service, LG Pro and dozens more each year to much acclaim.
The pace is challenging, the style informal and the curriculum practical:
WHAT THE MEDIA WANTS: what it takes to get the media profile you seek.
COMMUNICATIONS COMMANDMENTS: five principles to guide all your communications.
KEY MESSAGES and SOUND BITES: selecting and delivering them.
PRE-INTERVIEW PREPARATION: questions to ask, issues to resolve, conditions to apply beforehand to avoid poor performances and nasty surprises.
FAQs: Preparing strong answers for common questions and repeat issues.
PERCEPTIONS: understanding how the media and your audiences perceive you and your issues. Getting to know your audiences’ perceptions, anxieties, pre-conceptions and hot buttons.
DAMAGE CONTROL: How to minimise damage during tough times.
TAKING CONTROL, ignoring questions to deliver what you really want to say. (We’ll also work on deciding what you really want to say and saying it in the most effective way.)
DEALING WITH JOURNALISTS from go to woe.
Express your interest with a quick call to Brett: 0414 713 802 or email us.