Every public speaker and presenter will relate to this. So too will their audiences.
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It’s for the poor sponsor who has five minutes of stagetime to call their own. It’s for the one-to-one salespeople who need to convert more meetings into business. It’s for you. If it’s for your team book your own workshop.
That’s one of the reasons why the Internet is littered with listicles – stories such as:
“Six ways to get that raise.”
“Four ways to know that she’s in love with you.”
“The six bosses you’ll have throughout your career.”
You know the sort of thing.
Such structures enable the reader to get a grip on both topic and length before she even clicks. Your audiences are no different – they feel secure in the knowledge that you’re going to share with them Five secrets of staff engagement.
We are all for free-flowing presentations but they generally take greater skill to deliver and come with higher risk. Simple structures help audiences and may also help you develop your presentation.
Rather than a list you might opt for explaining to the audience that you’ll be answering four key questions:
Why don’t my staff want to come into work?
How do I turn this around in 12 months?
What will this do for my customers?
What will this do for my bottom line?
Once again, you get the idea.
Bad thoughts and how to avoid them
Get the training you need to be a better presenter at our Presentation Savvy workshop Thursday December 7 2016 in Melbourne. Follow-up coaching and a money back guarantee included.
Audiences are generally very forgiving though there is one unforgivable
sin – being boring.
You need to grab an audience’s attention and keep it throughout your presentation. That’s why those first minutes are so
It’s when your audience will devote more of its attention to you than at any other point in the presentation. Don’t waste it.
Be funny, be provocative, be candid, be contrarian, be excited – just don’t be
boring. The worst thing you can do is to look as if you have been sent by your
boss to deliver the presentation on her behalf.
Look like you want to be there – whether you want to be or not. Remember that no matter how dry your topic, how important the content nor how much information you wish to convey everything goes down better when audiences are interested.
For the third year running Brett will emcee the Disability Services Australia conference in Sydney. The two day event is an investment by the major aged and disability services provider in 200 of its staff who are nominated to attend the event.
It’s an all-too-rare show of concern for workplace culture in a sector that is often stretched beyond such considerations.
Brett will also deliver a keynote about customer service: Manager of First Impressions.
We recently watched this TED talk which we suspect is a career highlight of the
presenter Tasha Eurich. As per TED and TEDX talks everywhere, countless hours of preparation physical, mental and spiritual were invested in a very brief, high-pressure presentation.
Enough with the build up already, already.
Despite having just 15 minutes to speak– on perhaps the greatest platform she will ever get – Eurich wastes the first four minutes before offering anything of value.
That is too long for a 45 minute presentation let alone something as short as this. Inexcusable.
The first three minutes are vital. KPMG partner and high-profile demographer Bernard Salt does not waste a breath before launching into his presentation. He delivers knowledge, humour and an audience-specific reference within 60 seconds. The audience has barely settled in their seats before they have received some value. Bingo!
‘Value’ is a word you hear a lot today in relation to marketing, content marketing, public presentations.
The value you offer has to be clear to you and the audience. Stop with the overviews, the introductions and the thankyous. Forget any apologies for seeming a little stressed / tired /flustered.
Deliver some value. That might be in the form of a story, a fact, a contention, a gag, an audience participation exercise just don’t wait for the big finish.
Brett de Hoedt, speaker and emcee at large will cross the continent to persuade the 650 or so young medicos at the Global Health Conference in Perth that if they really want to save the world they’ll need to engage the media.
Many event organisers complain about a lack of attendees. There’s always something to explain the low numbers. Well this event is run by full-time medicine students who have an overworked and impoverished target audience yet the event goes gangbusters year after year, even when located in a rather remote location. Go figure.
Black and white is always flattering.
Organisers even created a fetching sketch of Brett for the program.
It is likely to be just one in a series of modern touches that will leave Brett feeling old.