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NEW fancy website for Melbourne Media Training workshop

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website benefitsSo significant is our December 10 Speak Savvy media training workshop in Melbourne that we created its own special website.

Be quick – the earlybird bonus ends October 20.

 

 

More great copywriting and speaking advice not from Brett

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copywriting courses in sydney

Small cuts yield big improvements.

Redundant and misused words can make a big difference to the clarity of your writing and the impression it makes on readers.

This simple, practical set of advice from Jennie Haskamp of The Daily Muse is superb and applies equally to writers and public speakers.

The words Jennie recommends deleting from your writing (and speaking) may not improve your standing with poor communicators but it won’t hurt.

These changes will however make a favourable impression on the 20% or so of readers who appreciate good writing.

Chop chop.

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Geddit? Scramble. Eggs. Half dozen.

Book yourself a place at our rare public Copy Savvy workshop to become a great writer. New date – Tuesday November 10. Pick your level of follow-up coaching, grab an earlybird discount and prepare for a fun, intense day.

 

How to market Star Wars

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movie marketing star wars

Whoopsie. They left their basketball behind.

The L.A Times published this insight into the hype behind the latest Star Wars instalment.

Spoiler alert: this whole sci-fi in the desert / use-the-force thing is predicted to be pretty big.

Funny because it is true. Too true.

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Every public speaker and presenter will relate to this. So too will their audiences.

Don’t let this be you. Secure your place at Hootville’s Present Savvy workshop for public speakers. This training isn’t just for people who want to wear a lapel microphone and motivate the masses. This is a public speaking workshop for people who have to present to their staff, the board, prospective customers, supporters, donors, volunteers or politicians.

It’s for the poor sponsor who has five minutes of stagetime to call their own. It’s for the one-to-one salespeople who need to convert more meetings into business. It’s for you. If it’s for your team book your own workshop.

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Copywriting course announced, copywriting advice dispersed

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Is there something ironic about disseminating copywriting advice via video? Who cares? This short, sharp video contains five ways to improve your copywriting. Watch it.

If you really want to bolster your copywriting skills book a place at our Copy Savvy workshop.

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Thought you don’t want audiences to think #5

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public speaker workshops

Don’t make this girl cry.

Thought #5:

Where is this going?

It’s a boring truth but audiences like structure.

 

That’s one of the reasons why the Internet is littered with listicles – stories such as:

  •  “Six ways to get that raise.”
  • “Four ways to know that she’s in love with you.”
  • “The six bosses you’ll have throughout your career.”

You know the sort of thing.

Such structures enable the reader to get a grip on both topic and length before she even clicks. Your audiences are no different – they feel secure in the knowledge that you’re going to share with them Five secrets of staff engagement.

We are all for free-flowing presentations but they generally take greater skill to deliver and come with higher risk. Simple structures help audiences and may also help you develop your presentation.

Rather than a list you might opt for explaining to the audience that you’ll be answering four key questions:

  1. Why don’t my staff want to come into work?
  2. How do I turn this around in 12 months?
  3. What will this do for my customers?
  4. What will this do for my bottom line?

Once again, you get the idea.

public speaking courses for melbourne

Bad thoughts and how to avoid them

Get the training you need to be a better presenter at our Presentation Savvy workshop Thursday December 7 2016 in Melbourne. Follow-up coaching and a money back guarantee included.

And download your free PDF eBook Thoughts you don’t want your audience to think.

Thoughts you don’t want audiences to think #4

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public speaking training workshops

Have mercy, be interesting.

#4 “Boring!”

Audiences are generally very forgiving though there is one unforgivable
sin – being boring.

You need to grab an audience’s attention and keep it throughout your presentation. That’s why those first minutes are so
important.

It’s when your audience will devote more of its attention to you than at any other point in the presentation. Don’t waste it.

Be funny, be provocative, be candid, be contrarian, be excited – just don’t be
boring. The worst thing you can do is to look as if you have been sent by your
boss to deliver the presentation on her behalf.

Look like you want to be there – whether you want to be or not. Remember that no matter how dry your topic, how important the content nor how much information you wish to convey everything goes down better when audiences are interested.

Hootville is running a public Presentation Savvy workshop Thursday December 7  for everyone who needs to improve their public speaking whether it be to audiences of 1 or 1000.

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Emcee helms 3rd conference for Disability Services Australia in Sydney

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master of ceremonies sydney

Ready to master some ceremony

For the third year running Brett will emcee the Disability Services Australia conference in Sydney. The two day event is an investment by the major aged and disability services provider in 200 of its staff who are nominated to attend the event.

It’s an all-too-rare show of concern for workplace culture in a sector that is often stretched beyond such considerations.

Brett will also deliver a keynote about customer service: Manager of First Impressions.

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public speakers – thought that you don’t want your audience to think #3

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#3 Get to the good bit

public speaker workshop melbourne

Cut to the chase!

We recently watched this TED talk which we suspect is a career highlight of the
presenter Tasha Eurich. As per TED and TEDX talks everywhere, countless hours of preparation physical, mental and spiritual were invested in a very brief, high-pressure presentation.

public speaking workshop sydney

Enough with the build up already, already.

Despite having just 15 minutes to speak– on perhaps the greatest platform she will ever get – Eurich wastes the first four minutes before offering anything of value.

That is too long for a 45 minute presentation let alone something as short as this. Inexcusable.

The first three minutes are vital. KPMG partner and high-profile demographer Bernard Salt does not waste a breath before launching into his presentation. He delivers knowledge, humour and an audience-specific reference within 60 seconds. The audience has barely settled in their seats before they have received some value. Bingo!

melbourne media trainer

Quicksticks!

‘Value’ is a word you hear a lot today in relation to marketing, content marketing, public presentations.

The value you offer has to be clear to you and the audience. Stop with the overviews, the introductions and the thankyous. Forget any apologies for seeming a little stressed / tired /flustered.

Deliver some value. That might be in the form of a story, a fact, a contention, a gag, an audience participation exercise just don’t wait for the big finish.

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Brett goes west to turn medicos into tarts

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pubic speaker and emcee

Global speakers on global issues.

Brett de Hoedt, speaker and emcee at large will cross the continent to persuade the 650 or so young medicos at the Global Health Conference in Perth that if they really want to save the world they’ll need to engage the media.

His keynote title? Embracing your inner media tart.Find out about this and his other presentations.

Many event organisers complain about a lack of attendees. There’s always something to explain the low numbers. Well this event is run by full-time medicine students who have an overworked and impoverished target audience yet the event goes gangbusters year after year, even when located in a rather remote location. Go figure.

public speaker sydney

Black and white is always flattering.

Organisers even created a fetching sketch of Brett for the program.

It is likely to be just one in a series of modern touches that will leave Brett feeling old.

 

 

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