Like Gerry we offer easy repayment options. Though not on washing machines.
What a jealous lot you are. Sparked by the response from non-Queenslanders to our Queensland In the Neighbourhood discount, we’ve decided to bring forward our end of the financial year special for everyone. After all, you are; I am, we are Australian.
Make a new booking for any training before June 30 to receive an extra six months follow up coaching (that makes 18), a collection of classic marketing texts and some very friendly payment options. New MC bookings receive the friendly payment options, and a firm handshake.
Meeting your visitors' wish is your first but not only command.
We don’t trust survey results – people like to say all the right things.
They can also be persuaded to say all sorts of things depending on how questions are asked and the options available as answers.
After all; people always promise to vote for candidates who protect the environment and create a better future for our kids. In reality they vote for the more likeable candidate who offers the best back-pocket sweetener.
That said; this stat courtesy of HubSpot, rings true because we all hate not being able to find what we want. When developing sites we try to meet this demand with sitemaps that create lots of categories of information and lots of pages within those categories. A sitemap is the blueprint that itemises and categories all the content of your website.
Funny because it's true.
Here’s one tip – create a Publications section for all newsletters, annual reports, brochures etc. Many websites have these spread around like so much confetti.
Another tip: offer big, clear picture-based navigation on the homepage to separate key audiences such as professionals, carers, members.
Another tip: how many of you non-profiteers have exactly zero information about the price of your services? Yep – that would be most of you. Why? And do you similarly keep hush-hush about how people can register for the programs that you describe on your services section. Aha!
Your sitemap is crucial. Don't leave it to your developer.
But here’s the thing: meeting visitor desires is one part of the equation. What do you want to get from your visitors? Their subscription to your database? A donation? A signature of a virtual petition? Attendance at your event? You need to optimise your site to meet both visitor expectations and your objectives. Do you know exactly what your objectives are?
Along with ongoing Facebook advice we’ll be throwing in some webpage optimisation articles to help you meet your objectives so drop by.
Your typical conference crowd. Worth suiting up for we guess.
When a media opportunity beckons it’s time to cancel the four o’clock by which we mean it deserves priority. After all, media opps are too good to pass up – but often they are. We suspect it’s because the audience is invisible. Think of it like this:
People get excited about speaking at conferences. An audience of 300 people (often peers and the usual suspects) will justify interstate travel, preparation time, lots of interested inquiries and good wishes from management. And rightly so.
It would be frowned upon for a member of staff not to take up the opportunity or to stand in the way of a collegue getting an opportunity. And rightly so.
Question – what’s the biggest conference audience you’ve seen? 1000+ in one room at a time is rare in Australia, especially outside the medical field. 300 to 500 is typical.
Yet a media hit – say afternoon talk radio – can easily yield 25,000 people. To put it bluntly – that’d be a freakin’ big conference. Yet we see many organisations offered these opportunities pass, obfuscate, delay, dilly and dally. “Can we do the interview next week?” Aaagh.
World's biggest conference? Nope - just a typical radio audience.
Would they dilly and dally if there was a chance to speak at a conference of 25,000 people; even for only 8 minutes? Of course not. They’d be thrilled. And rightly so. Would they ask for the conference to reschedule to accommodate them? Of course not.
That’s why PR type people should have the respect to insist that their spokespeople do media; from the CEO down, unless there’s a great reason not to. Unlike conferences, media expands your influence – and they don’t come round every year. We welcome your comments.
Direct mail is a universe unto itself. Still the backbone of most fundraising programs, it’s a mix of skills, science and gut instinct. The creative must meet the right segment of the right list at the right time. If not, there’s no pretending otherwise – dollars don’t lie. The Arts Centre in Melbourne outdid itself with this effort, personally addressed to our Mayor and self-professed patron of the arts Brett de Hoedt.
Cute kid, quaintly illustrated, personally targetted.
At 16 pages, there's quite the narrative arc.
Sadly Baz Luhrmann outbid Martin Scorsese for the film rights.
Puppies, syringes, lessons.
Let’s face it – some causes are much more sympathetic than others. A smart communicator understands this and shapes her argument accordingly. Example: we previously worked with a smart man who raises millions for seeing eye dogs. He understood that donors weren’t inspired by helping people with impaired vision as much as they were inspired by the cute puppies. As Squiggle pointed out – it’s all about the puppies. As always; he was right.
Safe injecting rooms are currently a big issue in Victoria. IV drug users are some of the least liked, most villified people in the community yet too many pro-injecting room advocates are talking about meeting the needs of addicts. Wrong. Joe Citizen doesn’t particularly care to offer injectors education, warmth, privacy, clean needles and the like.
Instead; talk about how a safe injecting room makes streets safer for older people, how business owners can trade unimpeded, how police could be freed to perform other tasks, how playgrounds will be cleared of syringes. These are some of politicians’ most treasured audiences. Those audiences might also be more persuaded.
There are parallels with mental health advocates. Yes we want services to assist people with mental illness for their own sake but talk up the specific, tangible benefits to other groups in the community. Start with carers who may not need to be fulltime unpaid psych nurses. Go to police who will be able to spend time on othert matters.
For some this is too tricky, cutesy, folksy. To others it’s ‘duh’. Either way, it’s a more effective path to the same end. Take it.
It’s rare that we see non profits risk their relationship with government. Victorians have had some recent examples with RSPCA Victoria challenging the government on jumps racing and Job Watch highlighting its defunding.
Now we see another example from Environment Victoria which is also being emasculated by the new regime. (Can anyone see a trend emerging?) At least they are going out swinging.
Ask yourself – could our organisation launch such a fight – presuming it had the need and the nerve?
Consider your ducks. Are they in a row?
Are your campaigning ducks in a row?
By ducks we mean – eNewsletter with a big fat engaged database; Twitter account with tuned in followers, website that is easy to update and worth visiting; media contacts ready to take your call?
Do your clients, participants, donors, board members even think of you as an organisation that needs to fight for itself in the first place? Or are you seen as part of the furniture, humbly delivering services until someone in government closes you down?
It’s too late to establish these channels and change the culture when crisis – or opportunity – hit. We think Environment Victoria’s ducks are in fighting formation. Good luck ducks.