Listened to Radio National Breakfast last Saturday? And why not? Oh really. Shame on you. Anyhoo you missed one of the more disappointing NFP media performances we’ve heard in a while.
Have a listen and you’ll hear an inexact, jargon-rich, unenlightening interview to an audience that would be largely left none the wiser about a critical social issue – disability employment. This; despite 14 minutes of national airtime and a supportive interviewer.
Lesson #1 Explain yourself constantly by defining terms, giving examples, breaking things down. This interview left listeners asking:
What is the National Employment Services Association? What is it? How big? What do they do? For who? How can listeners judge what you are saying if they don’t know what you do?
What is the “employment services market”? What’s that? Is it like a farmers’ market? What does it do? For who? Is it free? Can I use it?
What’s Ostara? What does it actually do for clients? Where is it?
What sort of mental illnesses are we talking about? How many people does this equate to? Help listeners get a scale of the problem.
“Employment is possible” – what sort of work? Yes we know anything from garbo to Prime Minister but in reality what are likely, possible positions that we can work on.
Why are we suddenly talking about $40,000 and the value of giving? I thought this was about getting disabled people jobs?
Are we doing well in Australia on this issue or not?
Lesson #2 Dejargon.
The 14m interview included: “context, funder, cohort, participate in the workforce, framework, address, initiatives, model, partnership, integrated approach at a local level, stakeholders, drive, engagement, marginalised, community connection, integrated assistance, centres of excellence” and more.
What is meant by these terms?
Lesson #3 Examples please!
We heard few examples of what it’s like to have a mental illness and try to find work.
No examples of workplaces that have modified to enable people with a mental illness get and keep a job.
“18 months into these initiatives” Tell us about one.
Take water into the studio.
Opportunity lost! Lose less opportunities here.