Author Archives: Brett

The dark art of SEO

Ever wondered how to get a first page search result on Google? Well the answer ain’t always steely determination and a dash of luck as this New York Times piece explains. It’s lengthy but worth the read if SEO at all interests you. Non profits are fortunate to generally have less SEO competition that our civilian pals in fast moving consumer goods or financial services. That said, a little effort from some of us may yield marked improvements…. Read More

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Hey you – money grabbing professional! Read this.

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We don’t always agree with Vern Hughes but Hootville is a bastion of free opinion thus we publish his recent Sydney Morning Herald opinion piece here. In short; Vern criticises the increasing professionalism and corporatisation of community groups and yearns for a return to kitchen table independence and volunteerism.

He writes: “Most organisations with a history of more than three decades are unrecognisable from the groups that formed in church halls and around kitchen tables in a previous era.”

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